Interview mit Richard (Fachtrainer für Friseur_innen bei der Firma Sebastian Professional, zuständig für den Bereich Großbritannien und Irland) Freddy: What is the next big thing in hair colour, styling, cut…is there anything like a must have? Richard: Yeah, I mean, as far as haircuts are concerned, I think that multi textures in cuts, so using different tools, maybe a feather blade as well as scissors, or using texturizing gears as well as scissors. So it’s not just using one tool to cut hair, it’s about using maybe two or three different tools through the whole haircut. So you have like a multidimensional shape. You may still have a shape that has a strong outline, but internally it has lots of movements and textures and things like that. And for styling, well styling changes seasonally. It also really depends on the feeling of weather the hair is about volume or weather the hair is about sleekness, because, what we found, is that people want to transform their style very quickly. They want to wear it silky, smooth and sleek. Compact for the day, but they want to change that for the evening and go for something that has more drama. So it’s not about one kind of trend. The trend is to transform hair, transform style. F.: I personally get the impression that in the last few years, as well in cloths, the trend is to be your own personality, to evolve your own style and not that everyone looks so uniformed? R.: Yeah, I think it’s great to take other peoples’ inspiration within your style. It’s how you wear it, it’s not really about people coming up with something original, because that’s so difficult now, so the original idea, is to take what turns you on, what you think that looks good on you. Mix it and wear it, how you feel right. Alexandra : I would like to know…what is this? (Abb. 1 und 2) R.: This is gripping. We have a history for gripping: the founders of our company created at first gripping iron, electric gripping iron. From that on we always involved this culture, this kind of, I suppose, family of hairdressers that really worked with hair as a fabric, not just think of it as hair but think of it as fashion. So this is really working with a gripping iron and we developed it and redeveloped it. And now we’ve created a new gripping iron that has a much more refined, softer, narrow grip. It gives you the texture that you want to see, but it gives you a title bit more volume. So that you can create different transformations of shapes, it gives a really fine and narrow grip. So all I’ve been doing here is just gripping the layers, using a zero gravity hairspray, just to capture the grip, or maybe something that is a little bit more shiny like ‘shine define’ that is slightly more glassy in its finish. You could have something that is softer and more textural or something that has more of a shine polish thing. I use it to change the texture from straight to gripped, so that we can create the volume in the hair. You brush out the products and then you’re left with this soft vial of hair that has its pretty fine grip, and as you start play with the hair, this is where you get the volume. And it is easier to brush through, too. A.: And this does not destroy the hairs’ structure? Because it looks so… it looks great, but unhealthy, it fears. R.: It’s just heat at the end of the day, same as a straightener, same as a curling iron, we are just using heat to move hair and to put it in a different position. We recommend that you can use it up to 108 degrees, in general you can go higher, but we recommend 108 degrees is good enough and if you use it sensibly, than you’re not going ruin the hair texture. F.: Sebastian is very experimental and creates many special looks for self-confident people. So, what’s your experience in wearing the looks in everyday-life? R.: Sebastian is very much about a culture of hairdressers that communicate, really like to experiment and not have the fear of making mistakes. Because by making mistakes you learn how to do it differently, you also learn how, maybe, to do it right. You know, the attitude is that anything is possible. In approaching hair with a fearless attitude is how we think. Everything we do, we try to make sure that it has some form of technique that can be perfected, and then something that is new to the eye in the way that it looks. So like shapes, textures, movements. Everything, it’s like a breed, it’s our own family. We communicate across the globe via new technologies, like everybody else. So, hair is our voice. F.: And do the customers adopt these looks? R.: Sure! We create the inspiration, so we create seasonal collections every year in styling, technique and haircut. We show these collections to our customers. So they can learn it, if they want to, and they take that inspiration and if they want to adopt it, they can adopt it to sew their own style. F.: They can probably break it down a little bit? R.: When they know how it’s done, they can work it and change it how they want to. Whenever we do it, we show it as it is, because that’s the inspiration. But the thing is about the repetition at the end of the day. We are all individual hairdressers. So, we always look to use the inspiration, but make it us. F.: So that’s the circle we spoke about a few minutes ago, about personality and individual creativity. R.: Yeah, the industry itself is a massively creative industry and everybody has their own, I suppose, their idea that they want to communicate. For us in Sebastian it’s about being able to transform hairs’ texture and really work with hair as this fabric, so that we can do many things with it. Our approach is simplistic, but it’s also about craft. It’s about using crafting techniques, could build together, to create to have a great finish. The products are the liquid source that helps us to do that. The brush is one thing, the products help us to work with the brush. F.: Thank you very much. It was very interesting.
Beitrag von Friederike Lippki, Julia Kaluza, Alexandra Zürbes